Vidico Redesign

• Marketing

  More estimate-quiz starts. The 1-minute estimate is the main lead source, so it has to be the obvious next step on every screen.

• Leadership

  Position Vidico as full-stack, not "just video". Design services were new and needed a place on the page.

• Sales

  Proof before the pitch. Brands, campaigns and client results should appear early for enterprise buyers.

• SEO and content

  Keep search value. The FAQ block ranks for explainer-video queries, so content had to move, not disappear.

1. Heuristic reviewI went through the live page section by section against Nielsen's usability heuristics and rated each issue High or Medium by its impact on conversion.
2. Content inventoryI counted every call to action, service, FAQ and portfolio tile, to see where the page repeated itself or asked too much.
3. Stakeholder mappingI traced each requirement to its owner, so every change on the page could be explained by a business goal.

Every point is pinned on the real homepage screenshot too. Open it in the landing page section with the Notes toggle on.

1. Navigation

   Issue · HighThe black "Get in touch" button in the nav competes with the orange "Get an estimate" in the hero. Across the page, 6 filled buttons use 5 different labels.

   FixOne primary action. "Get an estimate" is the only filled button, and everything else is a ghost button or a text link.

   See it ↓
2. Hero

   Issue · MediumThe hero is a static image collage. For a video agency, there is no reel or play button above the fold.

   FixA full-width showreel player right under the headline. Buyers judge craft before they read copy.

   See it ↓
3. Social proof

   Issue · Medium"Trusted by 920+ brands" is a small grey caption above five logos.

   FixLogos right after the hero, with the 920+ number written into the sentence.

   See it ↓
4. Work

   Issue · MediumA very tall work carousel where Spotify appears in several tiles, so the work looks less varied than it is.

   FixMoved to the services page and linked from "See our work", so the homepage stays focused.

   See it ↓
5. Industries

   Issue · MediumFaded client names sit behind the heading, and 10 industry tiles add another layer of links before any real proof.

   FixReplaced by named client results with real numbers.

   See it ↓
6. Services

   Issue · Medium13 services in a carousel that shows about five at a time and is cut off at both edges. The core offer isn't highlighted.

   FixFive grouped services, with the core offer largest and design services shown as part of the same team.

   See it ↓
7. Results

   Issue · HighAnonymous totals (1200+ projects, 1.5 billion views) with no client attached. Counters animate up from 0, so link previews and fast scrollers can see zeros.

   FixNumbers visible at rest, each tied to a named client and linked to its story.

   See it ↓
8. Testimonials

   Issue · MediumThree equal testimonials with long quotes and four separate links. The outcomes aren't highlighted, so none of them stands out.

   FixOne full story with the outcome highlighted, plus role and company.

   See it ↓
9. FAQ

   Issue · Medium18 questions in a row push the final offer far below the fold.

   FixThe top three questions as an accordion, with the full list on the FAQ page to keep its SEO value.

   See it ↓
10. Final CTA

    Issue · MediumThe strongest offer, a free video script, sits last behind a vague "Learn more" button.

    FixA clear "Start with a free video script" block with the same primary action as the hero.

    See it ↓

Use the switch at the bottom of the screen to flip between versions. It keeps you on the same section, so you can compare them one block at a time. The Notes toggle shows or hides the research points.

vidico.com

Vidico

• Services
• Results
• Stories
• Pricing

Get an estimate

Everything you need in a creative video agency

One team takes your brief from concept to delivery, then turns it into variants for every channel. No extra headcount.

Get an estimate in 1 minSee our work

• Free script for new clients
• 4.9★ from 100+ reviews
• Every aspect ratio included

SHOWREEL · 1:32Creative at scale. 2,000+ campaigns later.

FIX 01–02, 04One primary action, and the showreel sits above the fold. The repeated work grid moves to the services page.

Trusted by 920+ brands, from startups to global enterprises

SpotifySquareTikTokAirtableUberZendesk

FIX 03The 920+ number is part of the sentence, right after the hero.

What we make

Video and design, from one team

CORE OFFER

Explainer videos

2D and 3D animation that turns a complex product into a 60–90 second story buyers remember.

PRODUCT

App and demo videos

UI walkthroughs and feature launches.

PERFORMANCE

Ad and social creative

Static ads and short-form in every ratio.

BRAND

Brand and live action

Campaigns, TVCs and case-study films.

NEW

Design services

Decks, infographics and illustration.

FIX 0613 services grouped into 5. The core offer gets the most weight, and design sits in the same team.

Results

Real clients, real numbers

−50%Cost per lead, paid back in one monthBambee → +75%Better than previous adsJuni → +335%Lift in brand recallTemple & Webster → $3.5MRaised in one dayMontu →

FIX 05, 07Numbers are visible at rest, and each one links to its client story.

“An extension of our team, Vidico turned a basic premise into a cinematic story that drove thousands of leads and earned a sequel.”

FIX 08One strong story with a highlighted outcome, instead of three equal cards.

FAQ

Before your first brief

See all FAQs

What makes Vidico different?

40+ specialists across video, design, animation and strategy, working as an extension of your team.

How much does a video cost?

Explainers start at $5,000 for simple 2D. Monthly plans have unused budget rolling over.

Can you handle technical B2B products?

Yes, for brands like Digital Ocean, Airtable and Square.

FIX 09Top 3 questions here. The full list moves to the FAQ page and keeps its SEO value.

Start with a free video script

Get an estimate in one minute, and we'll write your first script on us.

Get an estimate in 1 min

FIX 10The strongest offer gets a clear headline and the same primary action as the hero.

1. Estimate-quiz startsThe primary goal, measured as clicks per session against the current page.
2. Showreel play rateThe share of visitors who press play above the fold.
3. Case-study click-throughClicks from the results block into full client stories.
4. Scroll depth to resultsHow many visitors reach the proof before they leave, with an A/B test on the hero first.